Editorial, Culture, Trend Analysis

Journalism

Fashion
Beauty

Pop Culture
Celebrity Closets

Social Media Gen Z

Personal Style
Deep Dives

Fayola Davis / Campaign UK

Opinion

Inclusivity, Or Just The Beauty Industry’s Latest Trend?

...My experience was hardly unique: growing up in a low-income, predominantly Black and Asian neighbourhood, mismatched foundation, untameable hair and awkward-fitting clothes were commonplace—as if rejecting your body and the cultures that shaped it was just another part of growing up here. Read More

HipHopCanada

When Lyrics Become a Lifestyle

The Hot Girl Summer Epidemic

...Come June, you’re bombarded with aesthetically pleasing vacation vlogs, sunkissed Instagram pics, and so on as you scroll enviously on your couch, wondering why everyone else seems to be living out their #HotGirlSummer to the fullest, while your life pales in comparison. Read More

Navya Varma / genzher.org

Fashion History & Personal Style

Gen Z’s Curated Identities

...Propelled into disorder right off the bat with a global pandemic, economic recessions, and social unrest–you’d expect a defined subculture to emerge from our generation more than ever, right? Well, you’d be wrong. In fact, this new decade of fashion has taken a sharp turn unlike anything it’s seen before. Read More

Kaleb Marshall / New York Times

Internet Icons: Style Spotlight

The Emma Chamberlain Effect

...Let’s be real, Gen Z: if there’s anything we have going for us, it’s hyperfixation (we can
thank COVID for all our scattered hobbies, senses of style, and celebrity crushes). But
when it comes to internet icons & “it” girls, we can’t go without mentioning the girl who
took the Internet by storm in 2017 and is still riding the wave today—Emma Chamberlain.
Read More

Joan Kennedy / Business of Fashion

Social Media Ecosystem & Trend Predictions

Time Might Be Ticking For TikTok & Shortform Media

...content creation has fluctuated dramatically since the vlogging days of the early 2010s. How are the tastemakers today riding the tides to stay afloat? The secret lies in the shifts between short and long-form content—one of the most crucial upcoming waves to pay attention to if creators don’t want to drown! Read More

Mae Liu

writer · /ˈrīdər/